Smarter recycling that wins you customers
Why Bottld?
Recycling isn’t just about waste — it’s about opportunity.
Bottld smart reverse vending machines (RVMs) let your customers recycle bottles on-site and instantly receive loyalty rewards that drive them back to your tills. Bottld tracks data, integrates with your marketing, and delivers measurable business value alongside sustainability wins.
The Value Proposition
- Turn Recycling Into Retention
Customers who recycle earn points or vouchers redeemable only against your products or services — cutting waste and customer churn. - Lower Customer Acquisition Costs
Rewards keep spend in-house, making Bottld part of your acquisition and retention funnel — far more cost-effective than discounts or third-party promotions. - Boost ESG & Brand Reputation
Show your commitment to sustainability in a visible, interactive way that customers experience first-hand. - Data You Can Act On
Real-time insights: bottles recycled, participation rates, repeat usage, campaign effectiveness. Metrics you can feed directly into loyalty programmes and ESG reporting.
why marketers & owners care
- Drives repeat visits and spend.
- Provides trackable ROI on sustainability investments.
- Builds emotional brand loyalty through visible eco-action.
- Positions your venue as forward-thinking and customer-first.
how it works: the customer journey
Step 1: Drop & Recycle
a customer finishes a drink at your venue and drops the empty bottle into a Bottld unit.
Step 2: Reward Unlock
they receive a QR code, app notification, or printed voucher with loyalty points.
step 3: incentivised return
the reward is redeemable only on your products/services (e.g. money off next drink, discounted ticket, merchandise credit).
step 4: recycling loop = revenue loop
customers return to claim rewards → spend more on-site → recycle again.
real-life example 1 – stadium
a fan recycles a bottle at half-time → Bottld gives 50 loyalty points → points are redeemable only for club merchandise or food/drink → fan returns to the concourse post-game to redeem → higher spend per head, plus sustainability impact.
real-life example 2 – retailer
a shopper drops a bottle into Bottld on entering the store → receives a voucher for 10% off an in-house brand item → voucher valid for 7 days → customer purchases and recycles again on the next visit → loyalty cycle reinforced.
real-life example 3 – leisure venue (cinema)
a customer discards a bottle before film → Bottld rewards them with a discount on popcorn or next ticket → customer returns sooner, recycles again, and feels part of the cinema’s sustainability mission.
pilot opportunities
- low-cost, short-term pilots available.
- engagement metrics built in.
- scalable and flexible to roll out across multiple venues.
ready to make recycling work harder for your business?
let’s set up a quick call to explore a Bottld pilot at your venue.