recycling vending machines: three reasons to choose Bottld

in an era where sustainability is a priority, convenient solutions that encourage recycling are more important than ever. enter recycling vending machines, a revolutionary way to make recycling as simple as buying a drink. at Bottld, we’ve taken this concept to new heights with our innovative reverse vending machines (rvms). designed to increase recycling rates and promote environmental responsibility, our machines offer unparalleled benefits for businesses and their customers alike.

so, why choose Bottld for your recycling vending needs? here are three reasons that set us apart.

convenient placement for maximum impact

recycling isn’t always convenient for customers on the go. Bottld rvms solve this problem by being compact, adaptable, and strategically placeable.

whether it’s a gym, leisure centre, retail store, or transport hub, our machines fit seamlessly into high-traffic areas where people are most likely to dispose of used plastic bottles. by positioning rvms close to points of purchase or exits, businesses can encourage spontaneous, hassle-free recycling. this approach increases compliance and reinforces sustainable habits.

with a Bottld rvm, you’re not just placing a recycling bin—you’re embedding a culture of sustainability into your venue.

cutting-edge technology for easy recycling

at Bottld, we understand that simplicity is key to encouraging recycling. that’s why our rvms come equipped with smart technology that makes the process effortless.

users can insert their plastic bottles without needing to sort or separate them. the machine does all the hard work—identifying the bottle, processing it, and ensuring it’s ready for proper recycling. this intuitive system removes barriers to recycling, making it accessible to everyone, from young children to older adults.

what’s more, our machines can integrate with loyalty schemes, allowing businesses to reward customers for their efforts. customers can choose to receive points, discounts, or even donate their rewards to charitable causes. this added incentive not only boosts recycling rates but also fosters brand loyalty and strengthens your connection with eco-conscious consumers.

a commitment to sustainability and circular economy

sustainability is at the heart of Bottld’s mission. from the design of our rvms to the processes we use to manage collected plastics, every step is aligned with our vision of reducing waste and promoting a circular economy.

here’s how we achieve it:

• local assembly and maintenance: our machines are locally assembled and serviced, minimising transportation emissions and supporting nearby economies.

• reduced carbon footprint: all collected plastics are sold to uk-based recycling businesses, ensuring materials are repurposed without the environmental cost of overseas shipping.

• end-to-end recycling solutions: Bottld’s process doesn’t stop at collection. we work to ensure that plastics are processed responsibly and reintroduced into the supply chain as new products, reducing reliance on virgin materials.

when you choose Bottld, you’re partnering with a company that’s as committed to environmental stewardship as you are. together, we can make a real impact in the fight against plastic waste.

more than just recycling: business benefits of Bottld rvms

incorporating Bottld rvms into your business isn’t just about sustainability—it’s about creating a win-win for both the environment and your bottom line.

• customer loyalty: rewarding customers for recycling builds positive associations with your brand, encouraging repeat visits and deeper loyalty.

• enhanced eco credentials: by providing an innovative recycling solution, you demonstrate your commitment to sustainability, boosting your reputation among environmentally conscious consumers.

• revenue opportunities: with incentives like discounts or loyalty points, you can drive foot traffic and increase sales, making your venue a destination for eco-minded customers.

our process: easy and transparent

at Bottld, we make it simple to get started with our rvms. here’s what you can expect when you partner with us:

• consultation: we’ll assess your venue’s needs and recommend the best placement and setup for maximum impact.

• installation: our team handles everything, ensuring a seamless integration of the rvm into your space.

• support and maintenance: from routine servicing to troubleshooting, we provide ongoing support so your machine runs smoothly and efficiently.

our goal is to take the hassle out of recycling so you can focus on your customers and your business.

why choose Bottld?

at Bottld, we don’t just provide recycling machines—we provide solutions. with a focus on innovation, sustainability, and customer engagement, our rvms are designed to make a real difference.

here’s what sets us apart:

• expertise: our team is passionate about creating products that simplify recycling and drive positive change.

• reliability: from installation to maintenance, we’re with you every step of the way.

• impact: by partnering with Bottld, you’re contributing to a greener future while enhancing your business’s reputation.

join the recycling revolution

plastic waste is one of the most pressing environmental challenges of our time, but together, we can make a difference. with Bottld’s reverse vending machines, you can provide a convenient, impactful solution that benefits your business, your customers, and the planet.

ready to take the next step? contact us today to learn more about how Bottld can help you achieve your sustainability goals. together, we can create a cleaner, greener future—one bottle at a time.

Imports and Injustice: The Risks of Unverified Recycled Plastics in the UK Market

Recycled plastic is a cornerstone of the UK’s push towards a circular economy. However, not all recycled plastics are created equal. Behind the scenes of this eco-friendly narrative lies a growing concern: the rise of unverifiable recycled plastic imports. Are they helping or hindering our sustainability goals?

The UK’s Dependence on Imports

The UK currently lacks sufficient domestic recycling capacity to meet the demand for recycled plastics. As a result, we import significant quantities from overseas markets, particularly Asia. While these imports fill the gap, they also bring challenges—chief among them, a lack of traceability.

The Problem with Traceability

When plastic is labelled as “recycled,” how do we know it truly is? The UK’s recycling standards are stringent, but many exporting countries operate under looser regulations. Without proper oversight, there’s a risk that “recycled” materials may contain a mix of virgin plastics or even poorly sorted waste.

A 2022 study by the British Plastics Federation revealed that up to 30% of imported “recycled” plastics fail quality checks due to contamination or inconsistency. This creates problems for UK manufacturers who rely on high-quality recycled inputs to meet sustainability targets and avoid greenwashing accusations.

Environmental and Ethical Concerns

The issue isn’t just about quality. Many imported recycled plastics are produced under conditions that raise ethical questions. Informal recycling sectors in some countries operate with minimal worker protections, exposing labourers to hazardous conditions. Moreover, the carbon footprint of transporting recycled materials halfway across the world undermines the environmental benefits of using them in the first place.

Recycling Realities: The UK’s Struggling Infrastructure and Global Loopholes

The challenges of sustainable plastic production extend beyond ethical and environmental concerns to the very infrastructure meant to support recycling efforts. In recent years, several UK recycling centres have gone out of business, a result of fluctuating global markets for recycled materials, rising operational costs, and the impracticality of competing with cheaper imports of virgin or recycled plastic from abroad. This highlights a critical flaw in the system: the UK’s recycling capacity is unable to keep pace with demand or adapt to global shifts, undermining its ability to manage waste sustainably.

Adding to this complexity is the questionable global recycling supply chain. Reports have surfaced of plastic recycling facilities in countries like China that allegedly recycle material produced directly by adjacent virgin plastic factories. In these instances, virgin plastic is manufactured with the express purpose of being recycled, not as a byproduct of consumer or industrial waste but to meet the growing global demand for “recycled” plastic. This practice not only subverts the environmental goals of recycling but also artificially inflates the availability of recycled plastic in global markets, driving down costs and placing even greater pressure on struggling local facilities, like those in the UK.

These systemic issues reveal the paradox at the heart of plastic recycling: while the concept promises sustainability, the infrastructure and global practices often undermine its potential, leaving consumers and governments grappling with how to create a truly circular economy.

Virgin Plastic’s Shadow

Cheap virgin plastic imports further complicate matters. While recycled plastics should, in theory, be cheaper, the volatility of global oil prices often makes virgin plastic a more economical choice. This creates a disincentive for UK manufacturers to invest in recycled materials, particularly when imports lack clear provenance.

Building Trust in Recycled Plastics

What can be done to address these challenges? Here are some steps the UK can take to ensure the integrity of its recycled plastic supply:

1. Mandatory Certification: Require all imported recycled plastics to meet rigorous certification standards, such as those provided by EuCertPlast, which ensures traceability and quality.

2. Strengthen Domestic Capacity: Invest in UK-based recycling facilities to reduce dependence on imports and increase control over the supply chain.

3. Introduce Import Taxes on Virgin Plastics: Discourage the use of virgin plastics by imposing higher tariffs on imports, levelling the playing field for recycled materials.

4. Enhance Transparency: Demand detailed documentation from exporters, including origin and composition reports.

Supporting Local Solutions

One of the most effective ways to address these issues is to reduce reliance on imports altogether. By expanding domestic recycling infrastructure, the UK can create jobs, lower emissions, and ensure a consistent supply of high-quality recycled plastics.

Final Thoughts

The rise of unverifiable recycled plastic imports highlights the complexities of building a sustainable economy. While imported materials play a role in bridging the gap, the UK must prioritise quality, ethics, and transparency to achieve genuine progress. By investing in local solutions and holding importers accountable, as recycled materials suppliers in the UK, we can create a recycling system that’s as trustworthy as it is sustainable.

greenwashing in the UK beverage industry: are soft drink companies doing enough?

greenwashing. it’s a word that’s becoming increasingly familiar in the fight against climate change. As UK consumers grow more conscious of sustainability, companies have rushed to present themselves as environmentally responsible. But are these claims genuine, or is the soft drink industry just fizzing up a facade?

what is greenwashing?

greenwashing refers to companies overstating or fabricating their environmental efforts to appear more eco-friendly than they really are. for consumers, it creates confusion, making it harder to identify genuinely sustainable products. for the environment, it delays meaningful progress by masking real problems.

the UK’s soft drink giants are some of the biggest players when it comes to packaging. millions of plastic bottles are produced every day, contributing to significant waste. while many brands have made public pledges to improve sustainability, a closer look reveals that not all of these claims hold water.

the ‘100% recyclable’ myth

one of the most common greenwashing tactics is labelling products as “100% recyclable.” sounds impressive, right? but there’s a catch: recyclable doesn’t mean recycled. a recent report by Recoup on UK Household Plastic Packaging Collection revealed that although around 65% of plastic bottles in the UK are collected for recycling, rejection rates can be high – so a smaller fraction is turned into new bottles. much of the rest ends up incinerated, exported, or in landfill.

when companies boast that their bottles are “fully recyclable” but fail to ensure these bottles are recycled, they’re shifting responsibility to consumers and recycling systems. it’s a claim that’s technically true but misleading in its implications.

recycled content: a glass half full?

another popular claim is the use of recycled content in bottles. Coca-Cola’s UK arm, for instance, proudly advertises that its bottles are made with “at least 25% recycled plastic” (rPET). while that’s a step in the right direction, it’s far from revolutionary. under current UK guidelines, companies should be aiming for a minimum of 30% recycled content in packaging by 2025 to meet new tax incentives.

but why stop at 25% or 30%? Some smaller brands have demonstrated it’s possible to go much further, using 100% recycled plastic for their bottles. the soft drink giants, with their considerable resources, could do the same if they prioritised sustainability over cost savings.

misleading imagery and buzzwords

take a stroll down any UK supermarket aisle, and you’ll see bottles adorned with green leaves, blue skies, and cheerful slogans like “planet-friendly” or “sustainable choice.” but what do these phrases really mean? often, they’re vague marketing ploys with no substantiated data behind them. without clear definitions or third-party certifications, these terms become empty promises.

the ownership paradox: when big brands own the “good guys”

switching to a brand with eco-friendly credentials might feel like the right thing to do. after all, choosing a product marketed as sustainable or ethical should align with your values, right? but the reality is often more complicated. many of these seemingly independent, “green” brands are actually owned by multinational corporations. take Innocent Drinks, for example. known for their quirky branding and environmental pledges, Innocent is wholly owned by Coca-Cola, a company with a substantial environmental footprint.

when you purchase from these “good” brands, a portion of your money often flows back to the parent corporation. this means the profits from your well-intentioned switch might still support business practices that conflict with the very principles you value. it’s a sobering reminder that true impact comes not just from individual purchases but from holding corporations accountable for their practices as a whole.

the role of deposit return schemes (DRS)

one way the UK soft drink industry could genuinely improve its environmental footprint is by fully supporting Deposit Return Schemes. DRS programs incentivise consumers to return used bottles by charging a small deposit refundable upon recycling. such schemes have proven successful in countries like Germany, where recycling rates for beverage containers exceed 90%.

Scotland introduced the DRS scheme in 2023, and while England and Wales plan to follow suit in 2025, industry pushback has delayed implementation. some companies argue it’s costly and inconvenient. however, critics see this resistance as further evidence of prioritising profit over planet.

how to spot genuine sustainability efforts

as consumers, we hold significant power to demand better. here are some tips to differentiate real sustainability efforts from greenwashing:

1. look for transparency- genuine companies will provide detailed information on their environmental initiatives, including measurable progress and goals.

2. third-party certifications- labels like “carbon trust” or “recycled content certified” indicate independent verification.

3. avoid vague terms- words like “eco-friendly” or “sustainable” mean little without supporting evidence.

4. support proven solutions- choose brands that actively back initiatives like DRS or invest in reusable packaging.

final thoughts

while the UK’s soft drink industry has made some progress in addressing its environmental impact, greenwashing remains a fizzy problem. companies must stop hiding behind clever marketing and start taking meaningful action. as manufacturers and designers, we have the power to commit to higher standards and demand honest transparency from our value chains. as consumers, we have the power to push for change by holding brands accountable and supporting those genuinely committed to sustainability.

the truth about plastic bottle recycling: myths vs. facts

plastic bottle recycling is a key part of reducing environmental waste and building a sustainable future. despite its importance, numerous myths surround the process, discouraging people from recycling or leading to mistakes. at Bottld, we’re here to separate fact from fiction and help you recycle smarter.

myth 1: all plastic bottles are recyclable

fact: not all plastic bottles are created equal.

in the UK, most plastic bottles are made from polyethylene terephthalate (PET) or high-density polyethylene (HDPE), which are widely recyclable. however, bottles made from polyvinyl chloride (PVC) or those with multilayer packaging are more challenging to recycle.

check your bottle for a recycling symbol and number, and refer to local guidelines to know which types your council accepts.

myth 2: recycling plastic bottles uses more energy than producing new ones

fact: recycling plastic uses significantly less energy than manufacturing new materials.

recycling plastic consumes about 66% less energy than creating plastic from raw fossil fuels. it also reduces greenhouse gas emissions, making it an efficient way to conserve resources and combat climate change. plastic bottle recycling is a vital step in creating a more sustainable future.

myth 3: rinsing plastic bottles before recycling is a waste of water

fact: a quick rinse helps ensure effective recycling without wasting water.

food or liquid residue left in bottles can contaminate entire batches of recycling. to avoid this, rinse bottles with leftover washing-up water or water from other household activities. it’s a small step that maximises the impact of your recycling efforts.

myth 4: caps and labels must be removed before recycling

fact: modern recycling facilities can process bottles with caps and labels attached.

in the UK, many councils recommend flattening bottles and screwing the cap back on before placing them in the bin. the caps, typically made of polypropylene, are separated and recycled differently. still, it’s worth double-checking local rules to ensure compliance.

myth 5: recycling one bottle doesn’t make a difference

fact: every bottle recycled contributes to a larger impact.

the UK uses approximately 38.5 million plastic bottles daily. at best, only 55% are recycled. if everyone recycled just one extra bottle per day, millions of bottles could be saved from landfills and oceans. every action counts towards a cleaner environment.

myth 6: recycled plastic is inferior in quality

fact: recycled plastic is now used to produce high-quality products.

thanks to technological advances, recycled PET (rPET) is widely used in items like clothing, packaging, and even new bottles. many UK brands embrace recycled plastic to reduce waste and promote a circular economy. recycled plastic can match the quality of virgin materials, proving it’s a reliable option for many applications.

myth 7: recycling doesn’t help reduce plastic pollution

fact: recycling plays a major role in tackling plastic waste.

plastic bottle recycling reduces the demand for virgin materials, cutting down on the extraction and processing of fossil fuels. it also prevents bottles from ending up in landfills, where they take centuries to decompose, or in oceans, where they endanger marine life. while recycling alone won’t solve the crisis, it’s an essential part of the solution.

myth 8: recycling plastic bottles is the only solution

fact: recycling is just one part of a bigger picture.

reducing plastic use and reusing bottles are just as important as recycling. using alternatives like glass or aluminium, or opting for reusable bottles, can significantly lower plastic waste. at Bottld, we encourage a “reduce, reuse, recycle” mindset to tackle the issue from multiple angles.

recycling as a community effort

one of the most effective ways to combat plastic waste is through community-driven recycling initiatives. local communities that work together to improve recycling rates can make an incredible difference. schools, businesses, and neighbourhood groups can organise recycling drives, educate participants about best practices, and ensure that materials are correctly sorted. by fostering a culture of collaboration, we can address recycling challenges on a larger scale and encourage long-term behavioural changes.

how Bottld is debunking recycling myths

at Bottld, we’re dedicated to making plastic bottle recycling simple, accessible, and impactful. by debunking myths and spreading accurate information, we empower individuals, businesses, and communities to adopt sustainable practices. our mission is to create a circular economy where plastic waste becomes a valuable resource, rather than an environmental burden.

together, we can transform plastic waste into a sustainable future

understanding the truth behind these myths is the first step towards smarter recycling. at Bottld, we’re committed to addressing the issue of recycling convenience by offering more recycling ‘on the go’, making it easier for people to purchase, consume, and recycle close to the point of purchase.

small actions like properly rinsing and recycling bottles can have a huge impact when multiplied across communities. together, we can reduce waste, save resources, and create a cleaner planet for future generations.

take action with Bottld today!

ready to make a difference? start recycling smarter today with Bottld and join the movement towards a cleaner, greener planet. every bottle counts—let’s create a sustainable future together!

the plastic bottle predicament: convenience comes at a cost


plastic bottles are everywhere. whether it’s the refreshing water you sip on a warm day or the fizzy drink you grab on the go, these handy containers have become a staple in our daily lives. but as we enjoy their convenience, a critical question arises: what’s the true environmental impact of plastic bottles?

the appeal of convenience

it’s easy to see why plastic bottles are so popular. they’re lightweight, durable, and easy to carry wherever you go—whether you’re heading to the gym, the office, or on a road trip. for many of us, plastic bottles are the simplest way to stay hydrated without a second thought.

businesses love them too. plastic bottles are cheap to produce and easy to ship, making them a no-brainer for companies looking to keep costs low and customers satisfied. but is this convenience really as harmless as it seems?

the environmental impact of plastic bottles

unfortunately, the convenience of plastic bottles comes with a hidden cost—one that’s taking a serious toll on our planet. these bottles are made from petroleum-based plastics, which contribute to our dependence on fossil fuels. the production process also releases greenhouse gases, which worsen climate change.

and what happens when we’re done with them? the answer isn’t pretty. despite being recyclable, most plastic bottles don’t actually get recycled. in the UK, for example, only a small fraction of the millions of plastic bottles used each year end up being properly recycled. the rest? they pile up in landfills, get incinerated, or worse, litter our streets and oceans, adding to the growing crisis of plastic pollution.

with the right effort, these bottles could be recycled repeatedly, helping to protect our planet’s resources. But the current recycling system is falling short.

paper v. plastic: a new dilemma

in the quest to reduce plastic waste, many have turned to alternatives like compostable or biodegradable packaging, such as paper. it seems like a smart move—paper breaks down more easily, and it feels like the right choice for the environment. but is it?

switching to paper isn’t as simple as it sounds. for instance, planting trees to offset carbon emissions, a practice that’s become increasingly popular, might not be as eco-friendly as we think. some ecologists warn that commercial tree plantations can damage native ecosystems, acidify soils, crowd out local plants, and even increase the risk of wildfires.

the recycling puzzle: why it’s not so simple

recycling plastic bottles seems like an obvious solution. It reduces our reliance on fossil fuels and helps conserve natural resources. so, why aren’t we recycling more?

the problem is complicated. first, there’s the issue of infrastructure. while many homes have access to recycling bins, not all areas have the facilities needed to recycle every type of plastic. this makes it hard for people to know what can be recycled and what can’t.

most plastic bottles are made from PET (Polyethylene Terephthalate), which is recyclable. But with seven different types of plastics, each requiring different processing methods, it’s easy for people to get confused. When recyclables are mixed with non-recyclables or not properly cleaned, entire batches can become contaminated and end up being incinerated instead of recycled.

The Pros and Cons of Plastic Bottles

Despite the challenges, there are still good reasons why plastic bottles remain popular. For many people, their convenience and practicality are hard to beat. Alternatives like glass or aluminium might seem like good options, but they come with their own issues—glass is heavy and breakable, while aluminium requires a lot of energy to produce.

From a business perspective, plastic bottles are cost-effective. They’re cheaper to make and easier to transport, which helps companies keep prices low.

When recycled properly, plastic bottles can actually be a sustainable choice. Reusing plastic multiple times reduces the strain on the earth’s resources more effectively than other materials like glass or aluminium.

Plastic Pollution in Oceans: A Growing Crisis

But the environmental impact of plastic bottles can’t be ignored. Plastic pollution is a growing crisis, especially in our oceans. Marine life is suffering—animals are ingesting plastic debris or getting tangled in it, with devastating consequences. And it’s not just wildlife at risk—microplastics, tiny particles that break down from larger plastics, have made their way into our food chain, potentially harming our health.

How to Recycle Plastic Bottles Properly

So, how can we make a difference? The key lies in improving our recycling systems. If recycling facilities were more accessible and better equipped to handle different types of plastics, we could significantly reduce the environmental impact of plastic bottles.

Effective recycling can keep plastic bottles out of landfills, reduce pollution, and lower the carbon footprint of producing new plastic. Plus, increasing recycling rates boosts the demand for recycled materials, encouraging businesses to use more recycled content in their products.

Breaking Down Barriers to Better Recycling

To achieve this, we need to overcome some big challenges. First, we need more investment in recycling infrastructure, especially in areas where it’s currently lacking. This means expanding kerbside recycling programmes, setting up more drop-off points, and upgrading facilities to process a wider variety of plastics.

But it’s not just up to governments. Businesses that generate a lot of plastic waste—like those in retail, sports, and entertainment—can also play a crucial role. They could introduce Reverse Vending Machines (RVMs) that make it easy for consumers to recycle on the spot. These machines, like the Bottld RVM, can identify, sort, and shred plastic bottles, ensuring they’re properly recycled.

The UK government’s upcoming Deposit Return Scheme (DRS) for plastic bottles, planned for 2025, could also help. Retailers will be responsible for managing bottle returns, and RVMs could be a practical solution, especially for smaller outlets with limited space.

Public education is another key factor. Clear instructions on what can and can’t be recycled will help people make better choices. Calls for more recycling points in public and private spaces will also make it easier to recycle correctly and reduce contamination.

At the same time, we need to hold companies accountable. Some large waste management firms claim to recycle, but instead, they incinerate plastic, which undermines the entire recycling effort. Transparency is essential if we’re to build a truly circular economy.

Turning the Plastic Crisis into Sustainable Solutions

As we navigate the plastic bottle dilemma, one thing is clear: the way things are now isn’t sustainable. Balancing the convenience of plastic bottles with their environmental impact requires collective action from all of us.

By pushing for better recycling infrastructure, supporting businesses that prioritise sustainability, and making conscious consumer choices, we can move towards a greener future. Plastic bottles may be part of our lives today, but with innovation, education, and commitment to change, they don’t have to define our future.

So, the next time you reach for a plastic bottle, take a moment to think. Consider its entire journey—from production to disposal—and the impact of your choice. Together, we can raise awareness, inspire action, and work towards a world where convenience and sustainability go hand in hand.

5 compelling reasons for Bottld reverse vending machines (RVMs)


in the pursuit of sustainability, innovative solutions, like Bottld’s Reverse Vending Machines (RVMs), are making a significant impact. these machines are revolutionising the way we recycle plastic bottles, offering a seamless, efficient, and eco-friendly solution. 

1. versatile placement

Bottld RVMs fit anywhere a normal vending machine can fit – in entrances, exits, or alongside retail.

one of the standout features of Bottld RVMs is their versatile size. Designed to match the dimensions of a standard snack vending machine, they can be conveniently placed in a variety of locations. whether it’s the entrance or exit of a store, a bustling retail area, or a high-traffic public space, Bottld RVMs can fit seamlessly. 

this flexibility ensures that you can position these machines where they are most likely to be used, maximising their impact and convenience for customers.

2. smart sorting technology

there’s no need for customers to figure out whether the plastic bottle they’re ‘posting’ is suitable or not. the machine does it for them.

another significant advantage of Bottld RVMs is their user-friendly operation. customers don’t need to worry about whether their plastic bottle is suitable for recycling. the machine handles the sorting automatically, identifying and accepting the correct types of plastic (PET and HDPE). this not only simplifies the recycling process for users but also ensures that only recyclable materials are collected, enhancing the efficiency of the recycling chain.

3. eco-friendly processing

the Bottld RVM does more than collect plastic. it starts the recycling process, eliminating multiple carbon-intensive steps that other RVMs simply can’t match.

Bottld RVMs go beyond merely collecting plastic bottles. they initiate the recycling process by sorting the bottles on-site. this early processing step significantly reduces the need for multiple transportation and handling stages, which are typically carbon-intensive. 

by starting the recycling process at the point of collection, Bottld RVMs help to lower the overall carbon footprint associated with plastic recycling, making them a greener choice.

4. easy on-the-go recycling

its’ small footprint means the Bottld RVM makes plastic bottle recycling ‘on the go’ more convenient, which makes it more appealing.

the compact design of Bottld RVMs ensures that they can be easily integrated into various settings, promoting ‘on-the-go’ recycling. whether at a shopping centre, a train station, or a busy street corner, these machines provide a convenient option for people to recycle their plastic bottles as they go about their day. the ease of access and use encourages more people to participate in recycling, thereby increasing the overall recycling rates.

5. boost customer confidence

the Bottld RVM builds customer confidence that plastic bottles really will be recycled, enhancing customer ‘feel good’ and building brand trust.

customers are increasingly concerned about the environmental impact of their actions and the authenticity of recycling efforts. Bottld RVMs offer transparency and assurance that the plastic bottles collected will indeed be recycled. this trust in the recycling process enhances the customer’s ‘feel good’ factor, knowing that their actions are making a positive difference. for businesses, this can translate into stronger brand loyalty and trust, as customers appreciate the genuine commitment to sustainability.


enhancing your ESG credentials

if your organisation is aiming to improve its environmental, social, and governance (ESG) credentials or apply for B Corp status, leasing Bottld RVMs could be a major step forward. these machines align with sustainable practices and demonstrate a tangible commitment to reducing environmental impact. this can be a significant advantage in meeting ESG goals and enhancing corporate responsibility initiatives.

Bottld RVMs: a superior choice

obviously there are other RVM’s out there that are available, however we personally believe that Bottld Reverse Vending Machines are better than any currently on the market.

innovative space-saving design

  • compact size, yet holds many bottles
  • bottles are sorted on-site
  • fits into spaces used by traditional vending machines
  • suitable for venues ranging from major retailers to small businesses

guaranteed recycling of PET and HDPE plastics

  • plastic collected goes directly to recycling facilities, not landfill
  • enhances brand’s consumer ‘feel good’ qualities
  • builds customer trust and confidence
  • boosts brand reputation in an age of sustainability concerns

join the ‘Trial in Your Venue’ scheme

get your venue ahead of the pack by joining our ‘Trial in Your Venue’ scheme. as a member, we’ll invite you to exclusive events and have access to ‘early adopter’ deals and pilot schemes. this is a unique opportunity to be at the forefront of sustainable innovation and to offer your customers an advanced, eco-friendly service.

take the leap towards a greener future

leasing Bottld Reverse Vending Machines is a smart choice for any venue looking to enhance its sustainability efforts. With a compact design, user-friendly operation, and ability to start the recycling process on-site, Bottld RVMs offer numerous benefits. 

they not only make recycling more accessible and convenient but also build customer confidence and trust in your brand’s commitment to the environment. take the step towards a greener future and join our trial scheme today.

trust is the new currency: why eco-transparency matters to consumers


in today’s environmentally conscious world, consumers are increasingly aware of the impact their choices have on the planet. as a result, they are more discerning about the brands they support, favouring those that demonstrate a genuine commitment to sustainability.

for businesses, this shift presents a unique opportunity to build brand trust by embracing transparent recycling practices. Reverse Vending Machines (RVMs) by Bottld, offer an innovative solution that not only facilitates efficient recycling but also strengthens customer loyalty through honest and transparent operations.

RVMs that speak the truth: building loyalty with honest recycling

transparency in recycling is about more than just collecting recyclable materials; it’s about ensuring that customers can see and trust that their contributions are making a real difference. Bottld’s RVMs are designed with this principle at their core. by allowing customers to deposit their used plastic bottles and receive instant feedback in the form of rewards or discounts, Bottld creates a direct link between the act of recycling and the benefit received. this not only encourages recycling but also reassures customers that their efforts are not in vain.

one of the key features of Bottld’s RVMs is their ability to start the recycling process on-site. the machines identify and even sort plastic bottles, significantly reducing the carbon footprint associated with transporting waste to recycling facilities. this immediate processing adds another layer of transparency, as customers can be confident that their bottles are being handled in the most eco-friendly way possible.

from bottles to brand trust: how Bottld RVMs can drive customer confidence

Bottld’s RVMs are not just about recycling; they are also about rewarding customers for their eco-friendly choices. by integrating with loyalty programmes or offering instant rewards, businesses can further enhance the appeal of their recycling initiatives. for example, customers might receive discounts on future purchases, loyalty points, or even the option to donate to charity. these tangible rewards create a positive feedback loop, where customers feel good about recycling and are more likely to return to the business in the future.

moreover, these rewards can be tailored to align with a brand’s identity, offering another opportunity to reinforce brand values. for instance, a company focused on sustainability might offer rewards that promote further eco-friendly behaviour, such as discounts on reusable products or contributions to environmental charities.

rewards that matter: turning eco-friendly actions into loyal customers

incorporating Bottld RVMs into business operations sends a clear message to customers: this is a company that takes its environmental responsibilities seriously. in a world where greenwashing—where companies falsely promote themselves as environmentally friendly—is all too common, having a tangible and transparent recycling solution helps to differentiate genuinely committed brands from those that merely pay lip service to sustainability.

Bottld’s commitment to ensuring that all collected plastics are recycled, and not sent to landfill, adds credibility to a brand’s sustainability claims. this is crucial in an era where consumers are becoming increasingly sceptical of vague or unsupported green claims. by providing a clear, verifiable process for recycling, Bottld helps businesses build a reputation for honesty and integrity.

lead with integrity: why honest recycling is your brand’s best asset

another benefit of Bottld’s RVMs is the potential for social proof. as more customers use these machines and share their positive experiences—whether through word of mouth, social media, or reviews—the business’s reputation for sustainability is further reinforced. social proof is a powerful tool in building trust, as people are more likely to believe in the credibility of a brand if they see others supporting it.

businesses can amplify this effect by encouraging customers to share their recycling experiences online, perhaps by offering additional rewards for social media posts or reviews. this not only increases the visibility of the recycling programme but also creates a community of environmentally conscious customers who are proud to support the brand.

green practices, golden reputation: elevate your brand with Bottld RVMs

the trust built through transparent recycling practices has long-term benefits for businesses. loyal customers are more likely to return, spend more, and recommend the brand to others. in addition, a strong reputation for environmental responsibility can attract new customers who are looking for brands that align with their values.

moreover, as environmental regulations tighten and consumer expectations continue to rise, businesses that have already established strong sustainability practices will be better positioned to navigate future challenges. Bottld’s RVMs offer a proactive way for businesses to stay ahead of these trends, ensuring that they are not only compliant with future regulations but also seen as leaders in the sustainability space.

recycle with confidence: earn trust and loyalty with Bottld’s transparent solutions

incorporating Bottld’s Reverse Vending Machines into your business is more than just a practical step towards sustainability—it’s a strategic move to build brand trust. by providing a transparent, rewarding, and environmentally responsible recycling solution, businesses can differentiate themselves in a crowded market, foster customer loyalty, and enhance their reputation as honest, trustworthy brands. as consumers continue to prioritise sustainability in their purchasing decisions, the companies that embrace transparent recycling will be the ones that thrive in the years to come.

they not only make recycling more accessible and convenient but also build customer confidence and trust in your brand’s commitment to the environment. take the step towards a greener future and join our trial scheme today.

sustainability challenges – in leisure, sport & airports

1. major UK sporting venues key sustainability issues: emerging solutions: 2. UK leisure centres key sustainability issues: emerging solutions: 3. UK airports key sustainability issues: emerging solutions: cross-sector challenges and solutions circular economy and zero-waste goals: all sectors are moving toward implementing circular economy principles to reduce waste generation, improve recycling, and minimize landfill use. … Read more